Monthly Archives: November 2010

The Most Important Part of Your Email

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Do you believe in love at first sight? I guess that seems like a stranger question to ask within an article about autoresponders? Maybe it is, or is it? Let’s think about it.

Email marketing experts generally agree that any website, email or any other form of on-line content has to grab the attention of the reader within 10 seconds. This means that the emails you send as part of your autoresponder campaign, need to be written in a fashion that will instantly appeal to the recipient.
If we think about this in a logical fashion, this means the actually email subject is your real hook, an unsolicited email, with a trashy subject line will seldom be opened by the target recipient, if ever. You will find whole reams of information and advice available with regards to writing catchy, compelling sales headlines. Most of these words of wisdom can be applied equally well to the subject of an email message. You must catch your client before he even opens the email, by setting the subject to something that will get his attention fully.
Luckily, if you use AWeber as your subscription based autoresponder service, you will have access to tool that can help you judge the effectiveness of your subjects. Not only can you monitor how well they performed, you can also see comparative data for other subjects, allowing you to run several versions of the same autoresponder campaign, and judge which email subject performs best.
The primary tool at your disposal at AWeber is the concept of a split campaign.

What this feature allows you to do, is set up an autoresponder campaign, and use several versions of the same email, splitting the campaign into sections. You may send say, 1000 emails, 500 of which will have one particular subject; the remaining 500 will have a different subject. By monitoring how many of each was actually opened by the target recipients, you will be able to decide which email subject performs best.

More complicated scenarios would see you testing several subjects at once, possibly only adding certain known trigger words, such as secrets, of bargain, to an already successfully performing email subject. You can continue to change and test your titles, constantly evolving the best email subjects for your particular niche.

This is an immensely powerful tool in the hands of a capable individual with a little marketing knowhow behind them, it has been proven that certain words will solicit a prescribed response in the target audience, let’s take the word we see plastered all over shop windows from time to time, the word “Sale”, everybody knows that word means there may be some bargains to be had in the store, and will invariably pause to browse the window display.

There are similar trigger words in the on-line marketing arena, there will also be particularly effective trigger words within your chosen niche. By using a split campaign, you can experiment with new trigger words in your subject line, and judge your success by comparing performance data against of emails in the same campaign.

Jhon Branois is seasoned Internet marketer.
You can find out more about Auto responders visiting his website about ==> email marketing.

The Importance of Strategic Storytelling

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Your customers have to be convinced mentally and emotionally to take action. If their senses aren’t engaged, all the logic and reasoning in the world won’t persuade them to buy.

How to disarm customers’ conscious defenses?

Storytelling is the key. Stories help to overcome fear, and words have the power to transform customer passivity into action. A single story can communicate a personal meaning to everyone who hears it.

When this rapport exists, a salesperson can guide customers through the process of finding the correct solution. Successful sales people know that stories have the power to create changes in attitudes and actions.
A speaker or writer that wins our trust understands the difference between how our conscious minds hear words and how our subconscious minds personalize those words. Great storytelling holds the customer’s attention. Storytelling is a fundamental tool for the Worldwide Web, because it communicates a personal message to every individual customer.

Offer testimony about your own experience with your product to build rapport. You have to provide product information and proof of the product’s benefits in language customers can relate to. Salespeople are used to talking about features, but they often forget how important it is to be entertaining. To separate yourself from the competition, you have to grab the reader’s attention and hold it until the end. Most sales letters throw too many distractions in the way of the message.

Stories are the best way to get complex ideas across in a way that people will remember. When you talk the language of your customers, your stories connect your message to the customer’s personal experience in unforgettable ways. Listeners interpret a story in their own way, according to their own life experiences and psychological makeup. This is how your message becomes personalized.

As an Internet marketer, you must convince a complete stranger to think in a new way. You must change the customer before you can convince him to buy something from you. You don’t reason with customers in an attempt to convince their logical mind to buy your product. That never works. And you don’t use scare tactics, telling customers all the bad things that may happen if they don’t buy.

How do you do it?

You start by building trust and rapport with prospects—then you can lead them to receive your ideas. Storytelling is the most effective way to build rapport with customers. It doesn’t threaten and doesn’t offend. It engages.

Jhon Branois is seasoned Internet marketer, who makes his living by building a relationship with his subscriptors. To find out exactly how he uses Auto responders, visit his website about email marketing.

Tips to Sales Letters that Triple Your Conversions

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The only purpose of a sales letter is to motivate visitors to take action. Most sales letters on the Web today motivate visitors to abandon the site immediately—not the action the writer of the copy had in mind, but a predictable result when you study the behavior of Internet users.

1. Your sales letter needs a hook at the top of the page. Don’t make visitors scroll down the page to find out if you have a solution to their problem. Internet users have countless options for how to spend their time online. If you take too long to get to the point, visitors will take their money somewhere else.

Your headline will make or break you. Tell visitors immediately about the benefits of buying your product
or service. Get right to the point. Make sure visitors don’t have to scroll down the page to find out what the benefits are. Make sure they see it on the first page view.

2. Focus on a single action you want the reader to take. Resist the temptation to talk about Step Two—your sales page should only have a Step One. Write down the action you want visitors to take. If you can’t describe that action in a couple of words—one brief sentence at the most—you need to sharpen your focus.

3. Keep your paragraphs short. Endless blocks of text aren’t fun to read, and they’re hard on the eyes. Your paragraphs should contain no more than three or four sentences. Make sure you have enough white space around each paragraph. This makes reading easier and more pleasant, enabling you to pull the reader along to the end. An occasional paragraph with only one sentence helps to draw the visitor’s attention to your most important content.

4. Vary the length and type of sentences in your sales letter. Few sentences should contain more than twelve or thirteen words. Nothing causes visitors to abandon a site more quickly than sales copy that drones on and on as if it had been written by someone who just wanted to get the job over with. Long
sentences should be followed by short sentences to keep readers on their toes. Try it. It works. See what I mean?

5. Short words are better than long words. Less than 20% of your words should be three syllables or more. Don’t tell prospects how their lives will be improved by utilizing your product. Let prospects see themselves using your product. Never finalize something—finish it or end it.

Shorter words are almost always more powerful than their longer synonyms. They sound truer, too. When speakers want to hide behind their words, they use the longest and least familiar words in the dictionary.

Foggy language kills your conversions ratio. The problem is that even when you have nothing to hide, people will automatically think you’re trying to cover something up if you let fog creep into your copy. Be yourself. Customers want to trust you.

6. Use verbs in the active voice. Don’t tell prospects how their lives will be improved by your product. Tell them how your product improves lives. Keep adjectives and adverbs to a minimum. Delete almost all words ending in “-ly.” Don’t overdo the superlatives. Cut down on “-est” words.

7. Use bullets. Bullets are the best way to guide the reader’s attention. Bullets also help you focus your writing. Bullets are the perfect format for writing sentence

fragments, and fragments are often easier for the mind to digest. Bullets are the best way to emphasize key points or action steps. Indenting bullets also helps to break the monotony of endless blocks of texts. This refreshes readers and pulls them along to the end of the sales letter.

Jhon Branois is seasoned Internet marketer, who makes his living by building a relationship with his subscriptors. To find out exactly how He uses Auto responders, visit my website about email marketing

How to Take Advantage of Affiliate Programs

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Somewhere there’s an established Internet marketer or company that has customers who would be ideal for your business. Plan how to approach them with a deal for a joint venture.

Some of the things you can offer are gross revenue splits, profit splits, co-authorship of informational products, co-ventures, and endorsement trades. Popular programs like Aweber make it easy to use auto responders to create conversions. Aweber also lets you set up a shopping cart system to track orders originating from affiliates’ websites.

It sometimes takes seven or more follow-up messages before customers decide to buy. Aweber is a good tool for following up on prospects through auto responders, newsletters, and eZines. You can sign up here. How to get the most out of email Email is the fastest and cheapest way to promote special offers.

Auto responder-based free courses and newsletters are proven ways to convert prospects to buyers. Email can also be used to promote two-step offers. Send an email to deliver tips or other free information to customers. Then follow up to close the sale. When to offer free evaluations and bonuses Free introductory material is the fastest way to position your brand and familiarize customers with your products and services.

Special reports, white papers, free MP3 downloads, and a bonus gift with purchases are popular tools. Make a free or introductory trial offer at the top of your sales page: You want to get the visitor to do something as quickly as possible. Research shows that your response rate will triple by adding a free evaluation offer to your sales page. Offer a free newsletter signup, or free special reports:

You must collect emails and follow up with helpful information that builds your brand. Just write about what you know. Let customers know you’re willing to go the extra mile to serve them. You wouldn’t be in the business you’re in if you weren’t passionate about it. An eZine is a powerful tool for transmitting your passion and establishing yourself as an online expert.

Jhon Branois is seasoned Internet marketer.  You can find out more about Auto responders by visiting his website about email marketing.