All About Autoresponders

5 Autoresponder Tips to Boost your Profits

by Jhon Branois on Oct.05, 2009, under autoresponder tips, email marketing

Follow these five  tips to help make sure that you are using your autoresponder in the most profitable way for your business venture, they are all very easy to follow and simple in execution.

  1. Make it personal – Most people like the sound of their own name, if you know it then use it in your emails. By sending personalised mails you will be doing something in an attempt to build a personal relationship with the recipient, this can only be a good thing for any company looking to increase their sales.
  2. Simple is best – Don’t use HTML, or insert graphics, you want to get your message across as quickly as possible, so that people who spend only a few seconds scanning the email have a clear indication of the topic it represents. Also remember that many corporations disable HTML and graphics within their mail systems, your glorious, colourful message will probably end up stripped of its splendour and presented as a bunch of broken links and meaningless code.
  3. Remove if asked – Always include a link that will allow a recipient to remove themselves from your mailing lists, and if they do ask to be removed, make sure you remove themNothing is likely to upset somebody so much as having the removal request ignored, keep in mind that those people who object to an unsolicited email enough to try and remove themselves from the list are also those most likely to report it as spam mail, enough of these and you will find yourself on an email blacklist.
  4. Read before you send – Make sure that every mail you send is perfect, no spelling mistakes or grammar. Don’t be afraid to employ the services of a professional copy writer to produce these emails for you. Remember, these emails are like a salesman, and you wouldn’t buy double glazing from a guy in a dirty shirt wearing odd shoes would you? These emails should represent your company image, and be professional and error free.
  5. Keep sending – Just because the first email didn’t bring a conversion there is no reason think the client is not interested. He may have been busy and ignored the mail, deleted it by mistake, or simply not understood it correctly. Don’t be afraid to send multiple mails (not all at once of course), change the content so that anybody who missed the point of previous mails might pick it up with the new one.

These five simple tips should help to make sure you are making the most of your autoresponder, either self owned or subscription service, they are by no means the only tips but they are very good ones, using them will have a definite positive effect on your autoresponder success, and none of them can do any harm.  Each one is recognised as standard practice by autoresponder experts around the globe.
Good luck with those emails!

How Autoresponders and Shopping Cart Work

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