All About Autoresponders

autoresponder tips

The Most Important Part of Your Email

by kitya on Nov.29, 2010, under About Autoresponders, autoresponder tips


Do you believe in love at first sight? I guess that seems like a stranger question to ask within an article about autoresponders? Maybe it is, or is it? Let’s think about it.

Email marketing experts generally agree that any website, email or any other form of on-line content has to grab the attention of the reader within 10 seconds. This means that the emails you send as part of your autoresponder campaign, need to be written in a fashion that will instantly appeal to the recipient.
If we think about this in a logical fashion, this means the actually email subject is your real hook, an unsolicited email, with a trashy subject line will seldom be opened by the target recipient, if ever. You will find whole reams of information and advice available with regards to writing catchy, compelling sales headlines. Most of these words of wisdom can be applied equally well to the subject of an email message. You must catch your client before he even opens the email, by setting the subject to something that will get his attention fully.
Luckily, if you use AWeber as your subscription based autoresponder service, you will have access to tool that can help you judge the effectiveness of your subjects. Not only can you monitor how well they performed, you can also see comparative data for other subjects, allowing you to run several versions of the same autoresponder campaign, and judge which email subject performs best.
The primary tool at your disposal at AWeber is the concept of a split campaign.

What this feature allows you to do, is set up an autoresponder campaign, and use several versions of the same email, splitting the campaign into sections. You may send say, 1000 emails, 500 of which will have one particular subject; the remaining 500 will have a different subject. By monitoring how many of each was actually opened by the target recipients, you will be able to decide which email subject performs best.

More complicated scenarios would see you testing several subjects at once, possibly only adding certain known trigger words, such as secrets, of bargain, to an already successfully performing email subject. You can continue to change and test your titles, constantly evolving the best email subjects for your particular niche.

This is an immensely powerful tool in the hands of a capable individual with a little marketing knowhow behind them, it has been proven that certain words will solicit a prescribed response in the target audience, let’s take the word we see plastered all over shop windows from time to time, the word “Sale”, everybody knows that word means there may be some bargains to be had in the store, and will invariably pause to browse the window display.

There are similar trigger words in the on-line marketing arena, there will also be particularly effective trigger words within your chosen niche. By using a split campaign, you can experiment with new trigger words in your subject line, and judge your success by comparing performance data against of emails in the same campaign.

Jhon Branois is seasoned Internet marketer.
You can find out more about Auto responders visiting his website about ==> email marketing.

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The Importance of Strategic Storytelling

by kitya on Nov.27, 2010, under About Autoresponders, autoresponder tips

Your customers have to be convinced mentally and emotionally to take action. If their senses aren’t engaged, all the logic and reasoning in the world won’t persuade them to buy.

How to disarm customers’ conscious defenses?

Storytelling is the key. Stories help to overcome fear, and words have the power to transform customer passivity into action. A single story can communicate a personal meaning to everyone who hears it.

When this rapport exists, a salesperson can guide customers through the process of finding the correct solution. Successful sales people know that stories have the power to create changes in attitudes and actions.
A speaker or writer that wins our trust understands the difference between how our conscious minds hear words and how our subconscious minds personalize those words. Great storytelling holds the customer’s attention. Storytelling is a fundamental tool for the Worldwide Web, because it communicates a personal message to every individual customer.

Offer testimony about your own experience with your product to build rapport. You have to provide product information and proof of the product’s benefits in language customers can relate to. Salespeople are used to talking about features, but they often forget how important it is to be entertaining. To separate yourself from the competition, you have to grab the reader’s attention and hold it until the end. Most sales letters throw too many distractions in the way of the message.

Stories are the best way to get complex ideas across in a way that people will remember. When you talk the language of your customers, your stories connect your message to the customer’s personal experience in unforgettable ways. Listeners interpret a story in their own way, according to their own life experiences and psychological makeup. This is how your message becomes personalized.

As an Internet marketer, you must convince a complete stranger to think in a new way. You must change the customer before you can convince him to buy something from you. You don’t reason with customers in an attempt to convince their logical mind to buy your product. That never works. And you don’t use scare tactics, telling customers all the bad things that may happen if they don’t buy.

How do you do it?

You start by building trust and rapport with prospects—then you can lead them to receive your ideas. Storytelling is the most effective way to build rapport with customers. It doesn’t threaten and doesn’t offend. It engages.

Jhon Branois is seasoned Internet marketer, who makes his living by building a relationship with his subscriptors. To find out exactly how he uses Auto responders, visit his website about email marketing.

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Tips to Sales Letters that Triple Your Conversions

by kitya on Nov.25, 2010, under About Autoresponders, autoresponder tips

The only purpose of a sales letter is to motivate visitors to take action. Most sales letters on the Web today motivate visitors to abandon the site immediately—not the action the writer of the copy had in mind, but a predictable result when you study the behavior of Internet users.

1. Your sales letter needs a hook at the top of the page. Don’t make visitors scroll down the page to find out if you have a solution to their problem. Internet users have countless options for how to spend their time online. If you take too long to get to the point, visitors will take their money somewhere else.

Your headline will make or break you. Tell visitors immediately about the benefits of buying your product
or service. Get right to the point. Make sure visitors don’t have to scroll down the page to find out what the benefits are. Make sure they see it on the first page view.

2. Focus on a single action you want the reader to take. Resist the temptation to talk about Step Two—your sales page should only have a Step One. Write down the action you want visitors to take. If you can’t describe that action in a couple of words—one brief sentence at the most—you need to sharpen your focus.

3. Keep your paragraphs short. Endless blocks of text aren’t fun to read, and they’re hard on the eyes. Your paragraphs should contain no more than three or four sentences. Make sure you have enough white space around each paragraph. This makes reading easier and more pleasant, enabling you to pull the reader along to the end. An occasional paragraph with only one sentence helps to draw the visitor’s attention to your most important content.

4. Vary the length and type of sentences in your sales letter. Few sentences should contain more than twelve or thirteen words. Nothing causes visitors to abandon a site more quickly than sales copy that drones on and on as if it had been written by someone who just wanted to get the job over with. Long
sentences should be followed by short sentences to keep readers on their toes. Try it. It works. See what I mean?

5. Short words are better than long words. Less than 20% of your words should be three syllables or more. Don’t tell prospects how their lives will be improved by utilizing your product. Let prospects see themselves using your product. Never finalize something—finish it or end it.

Shorter words are almost always more powerful than their longer synonyms. They sound truer, too. When speakers want to hide behind their words, they use the longest and least familiar words in the dictionary.

Foggy language kills your conversions ratio. The problem is that even when you have nothing to hide, people will automatically think you’re trying to cover something up if you let fog creep into your copy. Be yourself. Customers want to trust you.

6. Use verbs in the active voice. Don’t tell prospects how their lives will be improved by your product. Tell them how your product improves lives. Keep adjectives and adverbs to a minimum. Delete almost all words ending in “-ly.” Don’t overdo the superlatives. Cut down on “-est” words.

7. Use bullets. Bullets are the best way to guide the reader’s attention. Bullets also help you focus your writing. Bullets are the perfect format for writing sentence

fragments, and fragments are often easier for the mind to digest. Bullets are the best way to emphasize key points or action steps. Indenting bullets also helps to break the monotony of endless blocks of texts. This refreshes readers and pulls them along to the end of the sales letter.

Jhon Branois is seasoned Internet marketer, who makes his living by building a relationship with his subscriptors. To find out exactly how He uses Auto responders, visit my website about email marketing
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How to Take Advantage of Affiliate Programs

by kitya on Nov.23, 2010, under About Autoresponders, autoresponder tips

Somewhere there’s an established Internet marketer or company that has customers who would be ideal for your business. Plan how to approach them with a deal for a joint venture.

Some of the things you can offer are gross revenue splits, profit splits, co-authorship of informational products, co-ventures, and endorsement trades. Popular programs like Aweber make it easy to use auto responders to create conversions. Aweber also lets you set up a shopping cart system to track orders originating from affiliates’ websites.

It sometimes takes seven or more follow-up messages before customers decide to buy. Aweber is a good tool for following up on prospects through auto responders, newsletters, and eZines. You can sign up here. How to get the most out of email Email is the fastest and cheapest way to promote special offers.

Auto responder-based free courses and newsletters are proven ways to convert prospects to buyers. Email can also be used to promote two-step offers. Send an email to deliver tips or other free information to customers. Then follow up to close the sale. When to offer free evaluations and bonuses Free introductory material is the fastest way to position your brand and familiarize customers with your products and services.

Special reports, white papers, free MP3 downloads, and a bonus gift with purchases are popular tools. Make a free or introductory trial offer at the top of your sales page: You want to get the visitor to do something as quickly as possible. Research shows that your response rate will triple by adding a free evaluation offer to your sales page. Offer a free newsletter signup, or free special reports:

You must collect emails and follow up with helpful information that builds your brand. Just write about what you know. Let customers know you’re willing to go the extra mile to serve them. You wouldn’t be in the business you’re in if you weren’t passionate about it. An eZine is a powerful tool for transmitting your passion and establishing yourself as an online expert.

Jhon Branois is seasoned Internet marketer.  You can find out more about Auto responders by visiting his website about email marketing.
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How Can I Make Autoresponders Effective?

by kitya on Jan.17, 2010, under About Autoresponders, autoresponder tips

An Introduction to Autoresponders” by Alex Perez-Prat Internet Marketing, Web Design, Programming, Search Engine Optimization, & SEO Articles. Learn more about Autoresponder Programs. Great tool that can be used for answering your e-mails, send info about your products, price list and repeated questions, you will also know what to include in your autoresponder :

When signing up with an autoresponder service,  it is necessary that you take time to read the instructions to learn how to use the service.  You should know what to put in your message and how you organize your thoughts there.  If you do not know how these things are done, it can lead to a lot of mistakes. If this happens your potential customers will surely see the mistakes you make. This will reflect on you as well.

Now that you have completed the sign up process, you can start loading one email address into the autoresponders mailing list . It also helps if you find a manual or help file for your autoresponder so you will be able to learn how to use all of the features of the autoresponder.

You can try sending messages to your own e-mail address to know how the autoresponder looks like. In no time, you will be able to know what there is to know and you will be able to set your autoresponders up much more effectively in the future. Taking the time to learn now, will not only save time in the future, it may also help you tweak and tune your autoresponder messages and tracking in a way that increases your responses. This is a great way to make it more effective!

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What You Need To Know about Autoresponders and Spam

by kitya on Jan.13, 2010, under autoresponder tips, Uncategorized

Spam emails are a huge annoyance to Internet-goers. But with some 80% of all emails reported as unsolicited, the numbers don’t appear to be decreasing. This has many people wondering just what is being done to protect their privacy. Learn what anti spam laws are in place where you live.

When sending emails to your subscribers, you must keep in mind that there are laws against sending spam and even to the email that was requested. If you also have decided what kind of autoresponder you need, it is important for you to look deeper on the features that come along with it whether it is a service or software. The anti-spam laws shall always be applied no matter what.
If you are thinking of a business with autoresponders, you must also comply with the anti-spam laws in various states in the US. Your commercial email must include your name or business name, your street address, city, state, zip code, and phone number. You must provide your customers with instructions that will allow them to remove themselves from your mailing list. You must be careful because if you do not do this, you might be breaking some laws in various states.

by Ben Heine

by Ben Heine

Keep in mind that it is also important that you protect yourself from spam complaints. You have to make sure that every time your customer requests any type of information from you, you only send them a confirmation first before any other email is sent. If someone is placing an order from you, include a check box on the order form, asking for permission to send them periodic emails. Autoresponders should not be used for any unsolicited commercial email! People do not like the idea of getting mails that are not beneficial to them. In this case, it would either go to their trash box or spam mail.

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How Autoresponders and Shopping Cart Work

by kitya on Jan.11, 2010, under About Autoresponders, autoresponder tips

In order to maximize the profits you receive from your internet marketing strategies, it is important to automate as much of your internet marketing business as possible and autoresponders are one of your main tools in doing so.

In order to maximize the profits you receive from your internet marketing strategies, it is important to automate as much of your internet marketing business as possible and autoresponders are one of your main tools in doing so.

Shopping online is the trend nowadays and there are a lot of ways to improve it. If you have a website that sells, monitoring it and improving your system is something that you should consider. When your customers order through your website, you should immediately acknowledge the purchase. Using an autoresponder that can can be integrated with your shopping cart is something that you should look into. There are shopping carts today that have autoresponders built into the system. And through this you would be able to make your customer’s shopping experience a valuable one.
When your customers order something from your site, there are several things that should be included in the message when you set up your autoresponder. This is the time for you to speak to your customers and let them know what you can offer to them. This is a chance that you should not miss because your autoresponder system can really aid you in providing them valuable information about your products, special items and also great deals as well.
There are things that you should remember: It is not a good idea to get your ‘thank you’ sales message on the same autoresponder as the customers email receipt. Putting the sales message on an email that is automatically sent to grant the customer access to their purchase is also a bad idea – that would go better with the receipt. Make sure your ‘thank you’ sales message is a message that is sent out all by itself, so your customer can focus solely on that! The right time to thank the customer is when they have their recent purchase. You can tell them how much their purchase will help them, and then tell them about other available products that work well with the one that they just purchased, or
that are similar to the one that they just purchased in some way. For instance hair conditioner works with hair shampoo. Vacuum cleaner bags or carpet powder works well with vacuum cleaners. Letting them know about the products that you offer and making some compliments on their purchases will do the trick and can help you gain trust and credibility.
After they make some purchase, it is also important that you keep their contact. This can become your future reference. You can start thinking about being in a brick and mortar store. When you go up to the counter to pay, there are many items there for sale. These items are meant to be picked up as last minute purchases, or impulsive purchases. Your ‘thank you’ sales letter serves the same purpose.
But you should also keep in mind not to bombard your customer with information that they cannot handle or information that they do not need at the moment. The best way to do it is to send them information periodically about your specials. You only do this after they make a purchase through you. It is not a good business when you keep on emailing them or being too pushy. Use your autoresponder responsibly! You must make sure that your autoresponder is set up to handle automatic remove requests, and make sure that the information that you are sending your customers is something that they can benefit them.
Shopping online is the trend nowadays and there are a lot of ways to improve it. If you have a website that sells, monitoring it and improving your system is something that you should consider. When your customers order through your website, you should immediately acknowledge the purchase. Using an autoresponder that can can be integrated with your shopping cart is something that you should look into. There are shopping carts today that have autoresponders built into the system. And through this you would be able to make your customer’s shopping experience a valuable one.
When your customers order something from your site, there are several things that should be included in the message when you set up your autoresponder. This is the time for you to speak to your customers and let them know what you can offer to them. This is a chance that you should not miss because your autoresponder system can really aid you in providing them valuable information about your products, special items and also great deals as well.
There are things that you should remember: It is not a good idea to get your ‘thank you’ sales message on the same autoresponder as the customers email receipt. Putting the sales message on an email that is automatically sent to grant the customer access to their purchase is also a bad idea – that would go better with the receipt. Make sure your ‘thank you’ sales message is a message that is sent out all by itself, so your customer can focus solely on that! The right time to thank the customer is when they have their recent purchase. You can tell them how much their purchase will help them, and then tell them about other available products that work well with the one that they just purchased, or
that are similar to the one that they just purchased in some way. For instance hair conditioner works with hair shampoo. Vacuum cleaner bags or carpet powder works well with vacuum cleaners. Letting them know about the products that you offer and making some compliments on their purchases will do the trick and can help you gain trust and credibility.
After they make some purchase, it is also important that you keep their contact. This can become your future reference. You can start thinking about being in a brick and mortar store. When you go up to the counter to pay, there are many items there for sale. These items are meant to be picked up as last minute purchases, or impulsive purchases. Your ‘thank you’ sales letter serves the same purpose.
But you should also keep in mind not to bombard your customer with information that they cannot handle or information that they do not need at the moment. The best way to do it is to send them information periodically about your specials. You only do this after they make a purchase through you. It is not a good business when you keep on emailing them or being too pushy. Use your autoresponder responsibly! You must make sure that your autoresponder is set up to handle automatic remove requests, and make sure that the information that you are sending your customers is something that they can benefit them.

Shopping online is the trend nowadays and there are a lot of ways to improve it. If you have a website that sells, monitoring it and improving your system is something that you should consider. When your customers order through your website, you should immediately acknowledge the purchase. Using an autoresponder that can can be integrated with your shopping cart is something that you should look into. There are shopping carts today that have autoresponders built into the system. And through this you would be able to make your customer’s shopping experience a valuable one.

When your customers order something from your site, there are several things that should be included in the message when you set up your autoresponder. This is the time for you to speak to your customers and let them know what you can offer to them. This is a chance that you should not miss because your autoresponder system can really aid you in providing them valuable information about your products, special items and also great deals as well.

There are things that you should remember: It is not a good idea to get your ‘thank you’ sales message on the same autoresponder as the customers email receipt. Putting the sales message on an email that is automatically sent to grant the customer access to their purchase is also a bad idea – that would go better with the receipt. Make sure your ‘thank you’ sales message is a message that is sent out all by itself, so your customer can focus solely on that! The right time to thank the customer is when they have their recent purchase. You can tell them how much their purchase will help them, and then tell them about other available products that work well with the one that they just purchased, or that are similar to the one that they just purchased in some way. For instance hair conditioner works with hair shampoo. Vacuum cleaner bags or carpet powder works well with vacuum cleaners. Letting them know about the products that you offer and making some compliments on their purchases will do the trick and can help you gain trust and credibility.

http://farm3.static.flickr.com/2618/3976392513_0b2c4945a0.jpg

After they make some purchase, it is also important that you keep their contact. This can become your future reference. You can start thinking about being in a brick and mortar store. When you go up to the counter to pay, there are many items there for sale. These items are meant to be picked up as last minute purchases, or impulsive purchases. Your ‘thank you’ sales letter serves the same purpose.

But you should also keep in mind not to bombard your customer with information that they cannot handle or information that they do not need at the moment. The best way to do it is to send them information periodically about your specials. You only do this after they make a purchase through you. It is not a good business when you keep on emailing them or being too pushy. Use your autoresponder responsibly! You must make sure that your autoresponder is set up to handle automatic remove requests, and make sure that the information that you are sending your customers is something that they can benefit them.

Shopping online is the trend nowadays and there are a lot of ways to improve it. If you have a website that sells, monitoring it and improving your system is something that you should consider. When your customers order through your website, you should immediately acknowledge the purchase. Using an autoresponder that can can be integrated with your shopping cart is something that you should look into. There are shopping carts today that have autoresponders built into the system. And through this you would be able to make your customer’s shopping experience a valuable one.

When your customers order something from your site, there are several things that should be included in the message when you set up your autoresponder. This is the time for you to speak to your customers and let them know what you can offer to them. This is a chance that you should not miss because your autoresponder system can really aid you in providing them valuable information about your products, special items and also great deals as well.

There are things that you should remember: It is not a good idea to get your ‘thank you’ sales message on the same autoresponder as the customers email receipt. Putting the sales message on an email that is automatically sent to grant the customer access to their purchase is also a bad idea – that would go better with the receipt. Make sure your ‘thank you’ sales message is a message that is sent out all by itself, so your customer can focus solely on that! The right time to thank the customer is when they have their recent purchase. You can tell them how much their purchase will help them, and then tell them about other available products that work well with the one that they just purchased, or that are similar to the one that they just purchased in some way. For instance hair conditioner works with hair shampoo. Vacuum cleaner bags or carpet powder works well with vacuum cleaners. Letting them know about the products that you offer and making some compliments on their purchases will do the trick and can help you gain trust and credibility.

After they make some purchase, it is also important that you keep their contact. This can become your future reference. You can start thinking about being in a brick and mortar store. When you go up to the counter to pay, there are many items there for sale. These items are meant to be picked up as last minute purchases, or impulsive purchases. Your ‘thank you’ sales letter serves the same purpose.

But you should also keep in mind not to bombard your customer with information that they cannot handle or information that they do not need at the moment. The best way to do it is to send them information periodically about your specials. You only do this after they make a purchase through you. It is not a good business when you keep on emailing them or being too pushy. Use your autoresponder responsibly! You must make sure that your autoresponder is set up to handle automatic remove requests, and make sure that the information that you are sending your customers is something that they can benefit them.

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5 Autoresponder Tips to Boost your Profits

by Jhon Branois on Oct.05, 2009, under autoresponder tips, email marketing

Follow these five  tips to help make sure that you are using your autoresponder in the most profitable way for your business venture, they are all very easy to follow and simple in execution.

  1. Make it personal – Most people like the sound of their own name, if you know it then use it in your emails. By sending personalised mails you will be doing something in an attempt to build a personal relationship with the recipient, this can only be a good thing for any company looking to increase their sales.
  2. Simple is best – Don’t use HTML, or insert graphics, you want to get your message across as quickly as possible, so that people who spend only a few seconds scanning the email have a clear indication of the topic it represents. Also remember that many corporations disable HTML and graphics within their mail systems, your glorious, colourful message will probably end up stripped of its splendour and presented as a bunch of broken links and meaningless code.
  3. Remove if asked – Always include a link that will allow a recipient to remove themselves from your mailing lists, and if they do ask to be removed, make sure you remove themNothing is likely to upset somebody so much as having the removal request ignored, keep in mind that those people who object to an unsolicited email enough to try and remove themselves from the list are also those most likely to report it as spam mail, enough of these and you will find yourself on an email blacklist.
  4. Read before you send – Make sure that every mail you send is perfect, no spelling mistakes or grammar. Don’t be afraid to employ the services of a professional copy writer to produce these emails for you. Remember, these emails are like a salesman, and you wouldn’t buy double glazing from a guy in a dirty shirt wearing odd shoes would you? These emails should represent your company image, and be professional and error free.
  5. Keep sending – Just because the first email didn’t bring a conversion there is no reason think the client is not interested. He may have been busy and ignored the mail, deleted it by mistake, or simply not understood it correctly. Don’t be afraid to send multiple mails (not all at once of course), change the content so that anybody who missed the point of previous mails might pick it up with the new one.

These five simple tips should help to make sure you are making the most of your autoresponder, either self owned or subscription service, they are by no means the only tips but they are very good ones, using them will have a definite positive effect on your autoresponder success, and none of them can do any harm.  Each one is recognised as standard practice by autoresponder experts around the globe.
Good luck with those emails!

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