All About Autoresponders

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Opt-in Email Marketing – How to Get Your Subscribers Beg for More

by kitya on Jan.25, 2010, under About Autoresponders, email marketing, email responder, Opt-In List

autoresponderTo see which ones are effective, my friend tried to subscribe to ten different opt-in e-mail marketing lists to see which ones are effective. A lot of websites and online businesses have considered in sending promotional materials to people who have subscribed to them inorder to boost their sales or traffic. What an Opt-in email marketing does is that it sends newsletters, catalogs updates and many more promotional materials to website visitors who have agreed to be updated whether monthly, weekly or semiannually.

An internet user that is on the list will receive their updates through email. If they like what they see in the promotional material, they will go to the site to find out more or to purchase right away. For the website operators or owners, this is an opportunity to make their products popular.  The competition can get pretty tight and it is easy to be forgotten so it is helpful to have an autoresponder. The fact is that there are numerous sites in the internet that offers the same products or services and a company should make itself visible in the market.

It also helps of one will try to find out which opt-in marketing strategies grabbed a person into begging for more. Some would send in very simple way, some would want it too look outlandish while there are some that would just lie in between. The differences could easily be noticed and some have gotten the idea of an effective opt-in marketing strategy.

There are a lot of ways a company can present their promotional materials. Every company has their own style and designs. But beyond their presentation, what is really important is the content and the articles are what keeps the attention of their potential customer locked on to their opt in marketing medium. They key here is to be creative.

It is important that you keep your promotional materials light, creative and original. A lot of people are stressed out as it is. A stuffy business proposal may just agitate them more. A warm friendly smile or banter is always more welcome than a serious business meeting or proposal. You must show your customers that you know how to have fun although you do want your customers to take you and your products and services seriously.

It is a good idea to splash some color in your emails as well as provide some photos and articles that can be related to you but show good news or good light hearted images as well. Provide a newsletter or promotional materials that will keep them in a light mood. Make your materials friendly in the eyes and look interesting.

Having a good content and article is crucial in making your business successful. Even if it means investing in an experienced and professional copy writer to write them for you, it must be an action you need to do. An effective copy writer should be able to build trust between you and your customers. They should be able to establish your credibility in what they write. It must be informative but not too stuffy. Professional jargons should be avoided when talking to your readers.

If you have a good article and content, it should be able to outline the benefits of your product and services and why they need what you are offering. But do not look to be overeager and too persuasive. There should be an element that entertains them.

You should have a clear promotional material. Do not leave people guessing or put them in a confused position inorder to deceive them. Try to anticipate also what your target prospects need. To do this, you need to do some research and information gathering.

You must provide clear images of what you are offering. If the people know what you have for them, they are more likely to ask for more. For example, if you are selling a kitchen ware, provide them photos but only enough to encourage them to go to your site for more. You will see how this way could help you make sales.

Generate sales and new leads for your company with opt-in email marketing. Here’s a quick video that you can learn from:

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How Not to Choose an Email Responder

by kitya on Oct.24, 2009, under email responder

Choosing the right email responder can be a daunting task, it may be easier to approach the subject by first thinking about how we should not go about choosing one. Strange as it may seem, people make the same mistakes every day when looking to find a solution to a definable problem. This is never more apparent than when the solution is in the form of a piece of software or a hosted service such as an autoresponder.

The biggest mistake people make, without a doubt, is buying on price. In this day and age, we are used to cheap consumer products on the shop shelves, easy to buy, inexpensive to replace, it takes some effort to move away from this mindset when looking for an email responder. In the IT world, more than any other, we need to remember the old saying “If you pay peanuts you get monkeys”. The IT market is generally not price driven, apart from consumer based items such as PC’s and laptops, when it comes to software, then price is usually indicative of quality.

Possibly the second most common mistake that people make, is falling for the hype, and purchasing a product with more bells and whistles than they will ever need. Whilst it is important to ensure that the email responder you purchase or the service you subscribe too has the features you require, for both now and into the future, be aware that you will probably never need all of the advanced functions of the more expansive packages unless you are a power user. Unless you have money to burn, and then decide on the functions you need and find a solution that provides them, do not be overly impressed with autoresponders which promise to do everything, you may well find they are too complicated to use for the less experienced person, and will require much more work to maintain and operate.

Luckily, the internet is arguably the only major retail outlet that maintains a significant amount of try before you buy products. A lot of autroresponder subscription services and software producers offer limited demo version, either for download or to subscribe too. Do try them keep trying them until you are either sure that they are what you need, or fail to fulfil your needs in any single area, then move on to the next. Keep searching until you find the perfect match to your requirements.
So to summarise; do not be price driven, today’s bargain may be tomorrows headache, but equally do not be lulled into buying the most feature rich and expensive package available unless you feel you will utilise it in its entirety. And above all, test; keep testing, until you find the perfect autoresponder for your current and future needs. Whichever autoresponder you choose, it will need to pay you back the money you invest. Keep in mind the three words profit, performance and price, in this order and you cannot go far wrong.

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