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Building a Successful Profitable Opt-In List

by kitya on Dec.16, 2009, under Opt-In List


At some point, you will come to realize that you really need a good opt-in list. There are a lot of articles, advices from experts and success stories of people making a fortune out of opt-in lists that you have read and it is time that you have your own. Then it happens, you think you have known everything there is to know about opt-in lists and you still do not see any profit from it.

Now that you are loosing money, you may be hiring writers to help you out, or there are some expenses incurred, even if you have a big list, but only a very small percentage actually buys from you, you’re still losing profit. After a few months, you’ll realize that when you see your statistics and sales figures.

You may be asking yourself what could have gone wrong. Why you have failed and others have succeeded. The most common mistake is that you dive straight right in, choosing the topic where you think could be quite popular and would earn money. This is not just the case. Just because you wrote people from the list does not mean they are going to buy instantly.

For those who are starting to have an opt-in list, here I will offer more advice on how to build a profitable opt-in list.

1) Get your customers trust and you find your products first. It would not make you an expert and a believable seller just by launching your opt-in list. It makes sense when you put many articles first before you start an opt-in list. If you know a topic, you will need to put many articles before you start an opt-in list. Write about a topic you know and have started and used for your site. Try to put forums first to gain knowledge about your customers about what they want and need and focus on it.
Provide expert advices and recommendations when you join forums and other sites. This is how you get people’s trust then you can start your own opt-in list. You can also start building your base as well with other forum users. Ask them to join your list. Put up a link to your site so that they me be able to see what your business is all about. Take note that friends are always good customers.

When customers and subscribers start believing and trusting you, money will start coming in also. Customers always want a service or product that could be a good exchange for their money. People do not like buying anything if they do not know who you are and what you are recommending.

2) After learning what product or service people want and need, you must start finding it and carry it forward. It may not be your forte but when you start researching and learning about it, investing your effort, time and money, it will be an easy thing to do. You will be able to make use your opt-in list and start selling to your customers.

It is really best to sell something that you have interest in. But there are not many people who have the same interest as you. If you decide to sell something, it has to be something popular or profitable. You should do a good research and you will see real profits coming in. Provide your subscribers with promotional materials that could serve as an advertising tool.

3) It is beneficial if you make friends with users who have already launched a successful opt-in list. Experience is always the best teacher so start rubbing elbows with people who have enough experience in this venture. Aside from the articles in the internet that you can use, it makes a whole difference to get a first hand account from someone you trust.

Those experienced opt-in list users will be able to tell you what to do and what not to do because they have gone through it. While different situations occur for different people, the general concept can still be very helpful. There are many things to avoid and these people will be able to tell you which ones.

There are many preparations and effort to do when you start building a profitable opt-in list. They don’t just happen overnight. It will always start from scratch and as your list grows, you should also maintain the quality of your list. Keep it organized and manageable. You can always get some help if needed, just make sure that your subscribers satisfied and are willing to purchase from you.

Convert your list of subscribers into buyers. Learn how to develop the lead product and humanize your enterprise.

What You Need to Do to Build Your List

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