by shawncampbell

There are people who feel special when they have access to things that other people can’t get. This is a marketing tactic that really works. Granting access to secret pages works well on the Internet. It works best when it is limited. For instance, you can grant access to only a lucky few, or you can have a time limit for accessing the pages. Autoresponders can grant access to secret pages on your website and this is what makes it beautiful.

How it works is just simple. First, you create a password-protected directory on your website using a login and password that everybody can use. Next, you create some valuable content for that directory. You may want to call it a private stash or a secret vault or anything that sounds like something that your visitors really want to get their hands on. You should put something that would entice them or arouse their interest.

The next thing you want to do is to set up the pages and the directory and put the URL of the pages and the login name and password in an autoresponder. Write a sales page and distribute it to your opt-in list, or have other list owners distribute it to theirs. Make sure you ‘limit’ the offer. Make sure that you don’t let people assume that you are going to share this secret information with the rest of the world – they want to be the only ones with this special access!

People love free stuff so you should keep access to the secret pages free. Your main goal is to get people to those pages, so that they can buy your products or services. Always remember that you’ve advertised secret tools or secret information. Therefore, when they get to those pages, there must be something of value there for them to collect – for free in most cases. Do not think about losing money by giving something away for free – you won’t. The truth is, you’ve already gained by collecting the names and addresses of the people who were interested in your secret information!

This is just one of those marketing tactics that really works. This works well with an autoresponder. Whenever people request the information for your private pages, you have the freedom to e-mail them periodically using your autoresponder. This way you let them know about the upgrades to the secret site. Not only this, but you can also tell them about something new about your business.

Create a broadcast email, what it is and how to do it in aweber. Follow these instructions to creating a broadcast email.