Do you believe in love at first sight? I guess that seems like a stranger question to ask within an article about autoresponders? Maybe it is, or is it? Let’s think about it.
Email marketing experts generally agree that any website, email or any other form of on-line content has to grab the attention of the reader within 10 seconds. This means that the emails you send as part of your autoresponder campaign, need to be written in a fashion that will instantly appeal to the recipient.
If we think about this in a logical fashion, this means the actually email subject is your real hook, an unsolicited email, with a trashy subject line will seldom be opened by the target recipient, if ever. You will find whole reams of information and advice available with regards to writing catchy, compelling sales headlines. Most of these words of wisdom can be applied equally well to the subject of an email message. You must catch your client before he even opens the email, by setting the subject to something that will get his attention fully.
Luckily, if you use AWeber as your subscription based autoresponder service, you will have access to tool that can help you judge the effectiveness of your subjects. Not only can you monitor how well they performed, you can also see comparative data for other subjects, allowing you to run several versions of the same autoresponder campaign, and judge which email subject performs best.
The primary tool at your disposal at AWeber is the concept of a split campaign.
What this feature allows you to do, is set up an autoresponder campaign, and use several versions of the same email, splitting the campaign into sections. You may send say, 1000 emails, 500 of which will have one particular subject; the remaining 500 will have a different subject. By monitoring how many of each was actually opened by the target recipients, you will be able to decide which email subject performs best.
More complicated scenarios would see you testing several subjects at once, possibly only adding certain known trigger words, such as secrets, of bargain, to an already successfully performing email subject. You can continue to change and test your titles, constantly evolving the best email subjects for your particular niche.
This is an immensely powerful tool in the hands of a capable individual with a little marketing knowhow behind them, it has been proven that certain words will solicit a prescribed response in the target audience, let’s take the word we see plastered all over shop windows from time to time, the word “Sale”, everybody knows that word means there may be some bargains to be had in the store, and will invariably pause to browse the window display.
There are similar trigger words in the on-line marketing arena, there will also be particularly effective trigger words within your chosen niche. By using a split campaign, you can experiment with new trigger words in your subject line, and judge your success by comparing performance data against of emails in the same campaign.
Jhon Branois is seasoned Internet marketer.
You can find out more about Auto responders visiting his website about ==> email marketing.
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